Posted by : SimoneGallina™ venerdì 18 novembre 2011

Chubettes, the badly-named clothing line for overweight girls, 1957:

This 1957 ad for "Chubettes," a line of clothes for "plump" youngsters, betrays an ad agency where the person who thought up the product names was vastly outclassed by the illustrator. I mean, seriously: was there ever an overweight kid who greeted the news that Mom was buying her some "Chubettes" with delight?

Chubbettes, 1957

(via Boing Boing Flickr Pool)

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Simone Gallina, fondatore di VISUALITY international, illustratore, grafico, fotografo ed artista multimediale, opera su vari progetti in rete ed off-line. Creatore di brand e websites, autore di una serie titoli su Amazon, lavora attualmente all'estero.

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